It’s surprising how much influence the weather has on daily life and moods – and consequently how we consume. Consider how accurately targeted your marketing can be, when driven by current or predicted weather. Imagine how much more effective your ads are, when recipients feel that they are being communicated to more personally.

Sunsää helps to improve supply – by offering the right products at the right time. The colour scheme is freely customizable. Weather forecast information can also be modified, or omitted entirely.

In the North it’s still winter, when people are already cycling in the South. The same products are not simultaneously in demand nationwide.